All sizes of businesses are realizing the importance of online marketing to take their business to the next level. Today, the bulk of traffic is likely to end up on your site via a search engine rather than directly coming to your site. This is why it is important to optimize your site for the search engines. Search engine marketing is the most efficient method to optimize your website for the search engines. Search engine marketing is categorized into two segments such as search engine optimization (SEO) and pay per click (PPC) advertising. This read offers an overview of organic SEO vs. PPC.
According to the latest report released by Jupiter Research, more than 81% of the users find products and services via the search engines. This is why your brand needs to have a strong presence in the search engines. This ensures that you are in front a target audience. But you may be confused as to which method you will be using to rank your site higher in the search engines. You may have seen some experts promoting organic SEO as the best method to do this while some others promote PPC advertisements as the most efficient way. Done correctly, both these methods are highly effective in landing you on the front page of the search engines. However, both these methods have their advantages and costs. This is why it is important that you have a basic knowledge of the two approaches.
SEOMoz published an article on their site quantifying the effectiveness of organic SEO vs. PPC. Their research on the subject revealed that organic SEO is 8.5 times more effective than paid search results. In fact, SEO results are more likely to be clicked on than paid search results. Searchers have come to recognize organic SEO as a more important resource out of the two. In fact, heat maps have revealed that searchers look at the top organic results most of the time compared to PPC ads on the right side. But PPC ads have a better chance of converting compared to organic SEO. In fact, the latest research shows that PPC ads convert 1.5 times better than organic SEO Reno. This is because the PPC landing page is highly customized to the searcher.
Another notable different is the cost associated with these two methods. Organic search is much cheaper but takes a long time. On the other hand, PPC is expensive, but the results are instant. You can waste a lot of money if you do not know what you are doing where PPC is concerned. This is why you should be cautious when running a PPC marketing campaign. It is better to let an experienced professional assist you to execute the campaign than burning your hands in the process.
Reno SEO takes a longer time to rank your site. SEO also should be handled by someone who is thorough on the subject. Black hat SEO can ruin your chances to retaining the rankings on a long-term basis. Although black hat SEO or unethical methods will rank your site faster, Google will penalize your site once they come to know that you have been using such techniques. This is why you need to hire a professional SEO provider who is up-to-date with the latest trends in search engine optimization.
Search engine optimization involves getting high-quality and relevant links to your site. You will not be able to rank the site with thousands of spam links like in the past. Google has updated its algorithm system to promote websites that are linking to high-quality and authority sites instead of low-quality spammy sites. This is why you need to be cautious when building backlinks to your site to rank it higher in the search engines.
In conclusion, search engine marketing is categorized as organic SEO and PPC marketing. Both these methods are useful in ranking your site, but both of them have their advantages as well as costs. This is why you need to have a basic idea of SEO and PPC. The article mentioned above provides an overview of organic SEO vs. PPC. It will help you pick the right method that suits your business.